This is the third post regarding Bunnylodge.co.uk since it went live with us on the 4th July, and I thought an update was important to show you by using the right tools your website can be profitable relatively quickly.

Here's the first short video we did just after launching the site on July 4th, to show you how quickly we could get the site into Google's index.

It's now less than a month since we launched Tina's new site for her and I just received an email from her saying she's now had bookings to cover the cost of the site.

"I'm stunned. The site has paid for itself within 3 weeks of going live, everything else from here on in is profit! You promised a return on my investment but I wasn't expecting it this quickly. Everyday I get more and more serious visitors from Google which simply turn into paying customers - Thanks again" Tina Barr - Bunnylodge.co.uk

So what's the secret?

There really isn't one, it's just a case of doing things the right way and setting the web site up properly from day one.

• First we found out from Tina exactly what the site was meant to do and what kind of clients she wanted it aimed at.
• Next, we did some keyword research to establish the kind of content needed on the site.  This would help people understand what was on offer and also give the search engines the necessary information to rank pages on the site highly for relevant keywords and phrases.
• Finally, a more suitable design and a small amount of Web 2.0 promotion to kick start the marketing was all that was needed to produce these results.

Results

Tina's previous web site had produced no enquiries at all let alone any orders in the previous 7-9 months and had only had 95 visits. (Look at the right hand yellow box called 'Visits')

These visitors all came to the web site by using keywords and phrases to find a holiday lodge rental.  The next image shows you a small snapshot of 131 different phrases used by people to find Bunnylodge.co.uk from search engines like google, Yahoo and MSN:

What's my point?

By setting Tina's web site up properly she's not only had her money back within the first month, the search engines will keep on sending Interested, Qualified Visitors EVERY SINGLE DAY...

How profitable do you think her site will be in a years time?

So my point is this - Your web site can be the single highest return on investment for you if you have a designer who understands how to set it up properly. When was the last time your advertising became profitable within a month and was totally free from then on?

Only a few minutes ago I used the Google Keyword tool to do some analysis on search volumes for 'web design Ipswich' and was totally blown away.

Instead of the usual green bar graph giving me an indication of the number of keyword searches performed for the previous month, I was given actual search results!

Is this the end of the paid keyword tools like Wordtracker and Keyworddiscovery?



For me, the Google Keyword Tool is potentially the best online keyword software available with these new stats. Go and check it out now.

A couple of days ago I told you we'd just launched Bunny Lodge, a luxurious log cabin in the Lincolnshire Wolds.  So this is an update, the site already has some first page rankings for quality keywords we know people use at the search engines.

So now Tina, the owner is getting not only more visitors to her site, she's also getting a much better quality visitor as they are already searching for Forest Lodge Rentals.

If you're interested in how we did this, watch this short video which spills the beans.
(Video opens in new window)

Just completed a web design and made the Bunny Lodge web site live. Tina came to us looking for a web site redesign for her luxury forest lodge rental in the Lincolnshire Wolds.

It turned into a bit more than a simple re-design after looking at the previous site and realising Google hadn't indexed it, even though it had been live for over 7 months.

So we ended up doing some keyword research for her, adding meta tags and re-writing the whole site to make it people and search engine friendly. A google sitemap was created as well http://www.bunnylodge.co.uk/GoogleSitemap.xml which should help with speeding up getting the site into Google's index.

If you're looking for a short break, this really is a beautiful and spacious log cabin.