Ipswich Web design, build and supply
Profitable, Search Engine Friendly,
affordable websites for your small business
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"It's now been about 2 months since my new site went live and I have already had 4 actual bookings from people who found my details by doing a search at Google. This has more than paid for the product, I just wish I had found you a couple of years ago. I also wish I could cancel the £100 a month I spend with Yell as I've not received 1 booking from them in the same time frame. I'm beginning to understand how to use a website properly - Give great information people are interested in and they will find you and use you." Zoe - Chocolate Occasions |
There are only three things standing between you and a successful web business. Ipswich Web can provide you the tools to achieve them.
Content = Traffic = Trust = Return
1. CONTENT is still king
Think about it...EVERYTHING on the internet is CONTENT.
The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people.
Information is the basis of the internet. By providing search engines and visitors with plenty of useful information on your topic you will provide plenty of opportunities for the search engines to list you in the search results.
By creating valuable information you will also become a resource for other websites who will link to you, providing your site with valuable hyperlinks and even more traffic.
Information is a great way to establish yourself as the expert in your niche to your visitors who will in turn recommend you to others.
Information can be news related to your topic, updates, commentary or tips and hints. Everyone loves a ‘how-to…’ format, so consider creating one for your site for the most attention.
So by providing lots of valuable information on your topic you achieve the one thing most website owners want but most never get...
2. Qualified TRAFFIC
By providing quality information on your topic, service, products you bring traffic organically to your site. Most websites I look at on a daily basis are nothing more than 'brochure sites', is it any wonder the web isn't working for them? But it doesn't stop there...
Because you've spent time and effort giving visitors and search engines what they want, you start getting more of what you want, EVEN MORE VISITORS. As I said before, the search engines have many more ways to send people to your site because they have many more keywords and pages in their index making it much easier for people to find you.
Think of it this way; I think you'd definitely agree McDonalds don't have the best burgers in the world, but they do have the best selling burgers in the world.
Why?
Because they have the most outlets, in some towns they have 3 or 4 shops within a couple of miles of each other and people just find them and buy.
With a well thought out website you can achieve the same results but won't need the £1.5 million up-front to do it.
Keep this up over time and more websites link to you because your content is great which leads to word of mouth spreading your message and you start to see a trickle of traffic turn into a raging river of raving fans, (that's a mouthful!). All you have to do is supply the answers to their questions.
3. Now you can build TRUST
By giving this information FREE to someone else you build a bond of trust with potential clients which becomes hard to break. There's no way they'll use the company down the road with the flashy website filled with marketing sleeze, an about us page and a telephone number to call when you've proven you're willing to go the extra mile to give them what they want.Hopefully you're beginning to see everything you've wanted from your online business is possible so long as you provide the RIGHT kind of content and plenty of it.
Next time they want information on your area of expertise guess where they come first, your site.
4. Now it's your turn for a RETURN
Up until now it's all been about you giving, it's now time to reap the rewards of your hard work.By providing all the right content:
- You've fed the search engines which brings traffic
- You've established yourself as an expert in your field which brings traffic
- And you've answered your visitors questions and built trust
How hard do you think it's going to be to ask for an order with an internet marketing strategy like this?
