Google Adwords can get you qualified visitors in the next 10 minutes
http://www.ipswich-web.co.uk/articles/693/1/Google-Adwords-can-get-you-qualified-visitors-in-the-next-10-minutes/Page1.html
By Big JAC
Published on 14/12/2007
If you're not top of the search engines for phrases and words regarding your business or just starting out, don't worry you can make money today with Google Adwords.
Hundreds of millions of us use the search engines everyday to locate information about services and products we are interested in. Did you know you can find out exactly what people are typing in at the search engines regarding your business niche? Even better you can place your advert in front of them today and start making some money.
Hundreds of millions of us use the search engines everyday to locate information about services and products we are interested in. Did you know you can find out exactly what people are typing in at the search engines regarding your business niche? Even better you can place your advert in front of them today and start making some money.
Google Adwords is the most sophisticated and popular pay-per-click
advertising system on the internet where a lot of money is being made.
Just imagine your business on the first page of Google today for any keyword you want, do you think you could make some money?
Advertisers bid on specific "keywords", which determines where the ad is displayed. However, unlike other search engines, where placement is completely determined by the amount of the bid, Google uses a complex calculation which also takes into the account the popularity of the ad as well. Thus, an ad which gets clicked on a lot can end up in a better position than one with a higher bid. That's how Google rewards the ad for relevancy, so it pays to create an ad that will invite clicks.
The Google keyword suggestion tool is really useful in producing keywords and phrases and also determining how much competition and interest there is. If you bid on enough low-cost keywords, you can do as well or better than if you had placed an expensive bid on a popular term.
The ad itself consists of four lines: a title of no more than 25 characters, a description with two lines of up to 35 characters each, and a line for your url, also limited to 35 characters. The title is what really attracts attention. It should include the keyword you're targeting, and should be as striking as possible so as to stand out from the crowd. If it's truly attention-getting, it could end up getting more clicks than other, duller ads higher up on the page.
The description should include the major selling point of your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what you're selling and what to expect, as well as what sets you apart from the competition.
Finally, make sure the URL listed takes them to the most relevant page in your site for what they're looking for. Make sure the link is up to date and functioning correctly.
That's it in a nutshell, although the nuances are quite a bit more complex than we can deal with here. Many resources are available on the net which go into greater detail.
You really can make money with Google Adwords. It really is the quickest and easiest way to get highly qualified visitors to your site today, but make sure you've got all the information to make a real success of it.
Just imagine your business on the first page of Google today for any keyword you want, do you think you could make some money?
What exactly is Google Adwords?
Unlike regular search engine listings, which are listed for free according to "relevance," Adwords are small text ads which usually appear above and to the right of the unpaid listings.Advertisers bid on specific "keywords", which determines where the ad is displayed. However, unlike other search engines, where placement is completely determined by the amount of the bid, Google uses a complex calculation which also takes into the account the popularity of the ad as well. Thus, an ad which gets clicked on a lot can end up in a better position than one with a higher bid. That's how Google rewards the ad for relevancy, so it pays to create an ad that will invite clicks.
Advertising with Adwords has many advantages.
- Your ad is displayed immediately, so it's great to use if you've just started your site or just began optimising your pages because it can take months to start ranking organically (free).
- You can target exactly who does and doesn't get to see your ads, meaning you can make sure you're only paying for clicks by customers who are really interested. And before you say 'It won't work for my business because we only deal locally', think again because you can target locally as well.
- Adwords allows you to run several ad campaigns simultaneously, so you can test the results and experiment on the fly to constantly improve the quality of the ads. You should always run two ads for the same keywords and work out from the results which one works best. Then you use this ad as the control and write another. This is an ongoing process which allows you to hone your adverts for absolutely maximum return on your investment. Just changing a word or capitalising it can make a huge difference to your click through rate.
- You can even track the "conversion rate," or the actual number of sales
generated by a given ad. This is extremely precise marketing allowing you to work out exactly how effective your advertising is. When was the last time the Yellow Pages called and told you 47,000 people had seen your advert, 10,000 called you and 1,000 of them bought a product from you therefore your advertising spend with us this year gave you a 20% return on your investment? How about never.
There are certain steps you'll need to take
Come up with the best possible list of keywords. This is extremely important, because if you bid on the same ones everyone else is bidding on, you will end up with very expensive clicks. You can use any of the many keyword search tools available (Wordtracker.com is one of the most popular) to determine which keywords have lots of searches but not too much competition.The Google keyword suggestion tool is really useful in producing keywords and phrases and also determining how much competition and interest there is. If you bid on enough low-cost keywords, you can do as well or better than if you had placed an expensive bid on a popular term.
A few basics to producing your Ads
There's so many differing opinions about how to get the best from Google Adwords and finding a resource you can trust can be difficult. However, if you'd like a free email course from one of the worlds best Adwords experts you can't go wrong with Perry Marshall's ecourse. You could also take a look at Google own Adwords learning center. But here are the basics you'll need:The ad itself consists of four lines: a title of no more than 25 characters, a description with two lines of up to 35 characters each, and a line for your url, also limited to 35 characters. The title is what really attracts attention. It should include the keyword you're targeting, and should be as striking as possible so as to stand out from the crowd. If it's truly attention-getting, it could end up getting more clicks than other, duller ads higher up on the page.
The description should include the major selling point of your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what you're selling and what to expect, as well as what sets you apart from the competition.
Finally, make sure the URL listed takes them to the most relevant page in your site for what they're looking for. Make sure the link is up to date and functioning correctly.
That's it in a nutshell, although the nuances are quite a bit more complex than we can deal with here. Many resources are available on the net which go into greater detail.
You really can make money with Google Adwords. It really is the quickest and easiest way to get highly qualified visitors to your site today, but make sure you've got all the information to make a real success of it.